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The 20 Responsibilities of PR and What They Entail

Onclusive

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

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The 22 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. Multimedia Development & Visual Storytelling.

Training 370
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How to Work Smarter — Not Harder — in 2020

PRSay

I like using creativity and storytelling. But this is a creativity business. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. I like building relationships with new people.”.

How To 148
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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Media train and test new spokespersons. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Beta test an app.

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Why We Are ‘Taken’ by Certain Storylines

PRSay

How everything is derivative, nothing creative out there. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. And now this. It turns out my Netflix was trying to recommend me “Taken,” the TV series.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.