ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. Clear Goals: Define your goals and expectations from the partnership.

Brand 52

Brand Branding Reputation Product Launch 52

Ethical Voices

SEPTEMBER 18, 2023

I think it is evolving in ways that need to be measured and have metrics that we are not used to. How do you measure the success of word of mouth? How do I measure causality of when your kid tells their friend, go buy Nutella and my sales go up You highlighted the importance of internal and external communications being aligned.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Live streaming events, Q&As or product launch. First step: measure everything. The use cases for video feel endless in marketing.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). The content is creative, interesting, serves a purpose and captures their followers’ attention.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved! Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. There are people who are already familiar with your brand or product and have a large following of their own. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Influencer marketing : Influencer marketing is becoming an increasingly popular way to promote products and services.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Boosting content on all social platforms makes for an easier, more creative experience.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Senior vs creative. Single PR project. No metrics or evaluation methods.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Identify your Metrics/What Measurement Matters. Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Measurement tools only go back 30 days. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), Tag your location when taking photos out on the town. Check out this example from Mazda.). BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40