Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. How could such a busy person find time to meet so many people? Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges.

Social Media 120

Social Media Media Employee Reputation 120

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like…. Follow the Ready North team.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Looking for an agency partner that can both bring creative ideas.

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation. Managing your online reputation. Why customer experience is more important than customer services. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. High Income Business Writing. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 96

Social Media Marketing Media Creativity 96