Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. From your perspective, what has changed the most about PR over the course of your career? . 3) You’ve worked both on the agency and the client side in PR.

Brand 109

Brand Branding Reputation Corporate 109

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. How did you get to this stage in your career? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. Or the Longview Journal in the case of this particular announcement. Internal comms a top priority. In fact, it’s not an editorial placement at all. Meltwater beats earnings.

Software 121

Software Case Study Advertising Advertising 121

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. The report also tracks opinion editorials published by our faculty and students.

Publicity 157

Publicity Social Media Report Fashion 157

Maxim Behar

NOVEMBER 23, 2020

And who does not understand it, of course, will have to part with it. In fact, I've been doing this for at least 40 years - first in journalism and then in business. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Of course—every day! I’m joking.

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Of course, they can be aggressive, rude, and maybe uneducated.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books.

Resources 71

Resources Advertising Advertising Print 71

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years.

Newspapers 52

Newspapers Hotels Media Advertising 52

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. The internal politics and unforeseen technology hurdles post-audition sometimes relegate big businesses to squeezing the last bit of remaining revenue without ever making improvements.

Tools 60

Tools Pinterest Marketing Media 60

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR Conversations

JULY 17, 2014

Of course those people are not my clients for long… 7. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Or they think it’s only about media. flexibility.

Real Estate 71

Real Estate Local Government Internal 71

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

Tough Sledding

APRIL 25, 2014

By expressing public dismay in a resolution, the faculty showed journalism insiders (local and national) that we stand on principle here. Of course, positive branding for the J-School must be weighed against potential internal damage that comes with criticizing the folks who fund your program. Let’s hope they do.

Case Study 44

Case Study Journalism Local Policies 44

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books.

Resources 40

Resources Advertising Advertising Print 40

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Of course, not every pitch is going to be successful. As you go through this internal monologue, jot down the responses that seem most likely to resonate with “the outsiders.”.

Pitching 40

Pitching Media Small Business Writing 40

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. The Brand Advantage Journalism Podcast. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

AUGUST 7, 2018

And when a tired, grumpy journalist at the Townsville Journal is looking at his 800th press release that day, if your headline is less than 110% awesome, he will skip over it without a thought. I’m talking, of course, about your press releases! This means they’re actively looking for reasons not to print your press release.

Writing 40

Writing How To Report Comparison 40