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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

What, if anything, can a PR or corporate communications expert do to turn things around? But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Journalists routinely feature their contact information on confidential app Signal or other secure platforms number on their Twitter feeds.

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Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” Nike was making a corporate statement about its spokesperson’s stand on racial justice.

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PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR.