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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. “The Employee abuse.

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This New Year, Resolve to Give Your Staff Presentation Training

PRSay

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. No differentiation. Is it still recognizable as your own? It happens.

Pitching 205
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Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. Can your agency bring big ideas and execute? Give our services a try.

eBook 71
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Mark Zuckerberg, Wake Up!

Scott Public Relations

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

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What APR Stands for — and It’s Not Annual Percentage Rate

PRSay

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I didn’t work for a large corporation with big budgets and grand campaigns. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 86