Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. In today’s crowded marketplace, consumers just don’t have time for inauthenticity. And this goes for in-print and online. Check it out! Click Here. Be yourself!

Writing 120

Writing Storytelling Brand Branding 120

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 95

Survey Industry Leadership Study 95

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. We define media very broadly, from traditional print media to the gossipmonger with a following on social media.

Newspapers 120

Newspapers Journalism Pitching Report 120

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Marketwired

APRIL 12, 2016

Waxman believes that if you are going to promote your podcast through the media, it’s better to target digital media channels as those readers are more likely to investigate a podcast than legacy media consumers. Of course, no matter the publication, Waxman says the same basic PR questions apply, What is the story ?

Advertising 100

Advertising Advertising Television Radio 100

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. 3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Those are vanity metrics. Find a way to measure engagement instead. A former U.S.

Measurement 40

Measurement Advertising Advertising Enterprise 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). in 2019, reaching a record $4.5

Survey 176

Survey Marketing B2B Study 176

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60