Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". I think it's a formula that works well in this hyper-dynamic life.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. So this business to business pitch that Colin McKay sent us allows me to return to a familiar land of machinery, exacting specifications and technical jargon that only an engineer would consider English. CLIENT NAME holds an ENGINEERING DEGREE from SCHOOL and a M.B.A. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Search Engine Optimization. Is your product or event ready for showtime?

Small Business 86

Small Business Writing Engineering Infographics 86

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Who are these consumers, and where do they typically find the articles they read? What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Data 111

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. I printed it with indigo and somehow, it has been associated with the written word ever since. Host: Thanks again.

Hotels 64

Hotels Newspapers Journalism Ethics 64

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Twitter paid amplification?

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115