Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers.

Communications 40

Communications Marketing Technology Data 40

Cision

SEPTEMBER 29, 2015

And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Now, in addition to using your customer service number and email (and chat, if you use it) customers can now message you directly on Facebook. Check out Cision’s PR Starter Kit!

Social Media 120

Social Media Media Facebook Customer Service 120

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. Machine Reading. As a simple example, predictive analytics tell businesses what they need, when, and where.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

SEPTEMBER 10, 2015

In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. John launched into an interesting and intellectual, though still hilarious, discussion of creativity. Marriott’s Background Story.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

APRIL 19, 2018

Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. You don’t have to produce a ton of creative to work with influencers because they are the ones that often do the creative heavy-lifting, but here’s the problem. Just about everyone.

Video 63

Video Marketing Creativity Consumer 63

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. . ~ Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. However, remember that AI should not replace human-written content and creativity. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

OCTOBER 2, 2014

Resist putting your company or brand’s name in the title of every video, given that many potential customers will be looking for your product category rather than your company’s name. Use the YouTube Keyword Suggestion tool to find keyword search terms that you can use in each of your videos’ descriptor boxes.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Prohibition

DECEMBER 17, 2021

Be flexible and creative. While natural language processing and artificial intelligence are both valuable tools in public relations, human input remains important when presenting a well-crafted crisis response plan. As a rule, there is no single tool or approach to crisis communications that can be used to manage every emerging threat.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Native planning tools enable us to identify audiences and target messages. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Think about management as coaching or as service. Employees are consumers of work.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. Consumers trust others of similar ilk.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they’re being created by your customers. Want to get on the show? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

The platform has become a powerful planning tool. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 What is new is the scale of data in public relations and the growing availability of third party tools that enable us to make sense of it.

Publicity 164

Publicity Ethics Data Community 164