Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs. Absolutely, absolutely.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Cision

FEBRUARY 16, 2016

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.

Communications 113

Communications Public Affairs Conference Exercises 113

Communications Conversations

JUNE 14, 2018

I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did.

Communications 83

Communications Public Affairs B2C B2B 83

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

JUNE 22, 2017

Theresa May sought out carefully stage managed opportunities with private audiences, whereas Jeremy Corbyn appeared at huge public meetings. If you work or study public relations or public affairs seeks out opportunities to engage with your public. Mary Meeker spotlights insight for marketing or public relations.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. A: The simple answer is you need two things: online tools and good content.

Communications 120

Communications Social Media Meeting Public Affairs 120

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. “Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Landis PR

JULY 17, 2023

It needs to run fast to keep its vast community engaged and growing. Twitter long ago proved the efficacy of these tools. Twitter also is the social channel for emergency updates, keeping the public informed, engaged and safe. The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop.

Instagram 52

Instagram Twitter Social Media Community 52

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

JANUARY 7, 2020

With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Awards for Excellence in Navy Public Affairs.

Public Affairs 148

Public Affairs Communications Community Internal 148

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. Toyota hired Tobin to improve its image and brand among the African-American community. Thomas Bennett is the Public Affairs Manager at UT Southwestern Medical Center.

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

NewsWhip

JUNE 23, 2021

Social listening tools | Jump to text. So, this team that we’ve created and that I oversee, we really sit at the intersection of the quantitative data that comes from tools like NewsWhip and the qualitative expertise of the strategists across our different client teams. Talking Points. Agency of the future | Jump to text.

Data 78

Data Media Analytics Energy 78

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I received my APR relatively late in my career. It’s not about making more money.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stephen Waddington

JUNE 28, 2018

It’s a crucial tool in the communicator’s armoury requiring the consumption, analysis and contextualisation of information from virtually everywhere – not just the media. At Vuelio, monitoring covers all the activity from the UK Parliaments, Government departments and the wider stakeholder community.

Communications 60

Communications Public Affairs Government Reputation 60

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. I started actually as a Navy officer, turned Navy public affairs officer. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

JULY 5, 2017

This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive. Another part of professional development is about growth in strategic communications. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We use every tool in the PR toolbox to do that, including inbound marketing and social media. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team.

Communications 40

Communications Conference Government Policies 40