Visiting Hoffman in China — a global agency, locally relevant
The Hoffman Agency
NOVEMBER 13, 2023
There are also concerns about working with its companies — from privacy to human rights. The media is often skeptical or protectionist in tone as a result (see the word choice above: “hostile” and “battleground” vs. “protect” and “safe”). There’s a rich social and digital landscape in China, but this takes shape differently too.
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