Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JUNE 15, 2016

I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. I couldn’t find any books to use as references for my research as a result. Knowing you target audience. This posed a challenge!

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

MAY 27, 2011

For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. If you are not local, tell me how you think we can work together? After we chose one, it did not go very well.

Brand 70

Brand Branding Local Interviews 70

PR Conversations

NOVEMBER 20, 2014

Both works touch on organised labour – although surprisingly this is not given much consideration in the latest book, where the authors make a passing reference to the role of IC not being “to make every office or factory work like a workers’ cooperative” and there is no listing for Union relations in the contents or index.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. We complimented their efforts and often referred to a recent post.

Interviews 40

Interviews Analytics Social Media Survey 40

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Journalistics

FEBRUARY 25, 2013

I hope by now that you’re familiar with inbound marketing, a term coined by HubSpot , referring to a fundamental shift away from interruption-based marketing tactics (like telemarketing or direct mail) to inbound or “pull” based marketing tactics that attract interested audiences to your marketing messages. Inbound Media Relations.

Media Relations 52

Media Relations Media Pitching Writing 52

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

FEBRUARY 8, 2011

I can’t give you the answer to this, except refer you back to #1. I use lists the help me filter through content that I seem most interested in at the moment Im using twitter, be that chatting with locals, like professionals or simply reading content from people who make me laugh, think. Which lists are the best lists to be on?

How To 64

How To Twitter Facebook Writing 64

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

APRIL 9, 2019

In addition, there are links to my take on this survey from prior years as a reference. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. There are important caveats you should read carefully included at the bottom of this post.

Publicity 94

Publicity Survey Comparison Report 94

Prohibition

DECEMBER 17, 2021

What is crisis communication? Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication is something that all businesses should be prepared for.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. Talk to us or refer a colleague !

Marketing 65

Marketing System Data Tools 65

Communications Conversations

OCTOBER 25, 2018

One of my peers actually referred to social as “Demand Gen”, to which maybe was a tad too far. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

APRIL 2, 2016

Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) with them, you can start to build communities around your content ( C alert!) Community: Example. You have to respect your community.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52