Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Meltwater acquires Owler. million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. But what if that media placement doesn’t result in any business for your company? We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 91

Industry Media Technology Employee 91

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

JULY 11, 2017

Human-interest press releases — news about employees who have achieved something notable on or off the job — tend to get a strong reception, as long as the achievements are significant and/or unusual. Topics to ask about include: Have any employees received advanced degrees and earned top honors? The human resources department.

SEO 42

SEO How To Software Resources 42

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Some of the signals?

How To 60

How To Software System Employee 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. This blog post explains how software can recognize images.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Annual spending on PR software grew 14.7% 3) lack of employee experience (25%).

B2B 122

B2B Marketing Survey Software 122