Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Will ad-blocking bring more competition to PR? PR pros don’t need to know about SEO. Book: FuturePRoof your PR practice.

eBook 120

eBook Google Tools Analytics 120

ZudePR

NOVEMBER 4, 2016

1 The Power of Communities. I used to work for a PR company. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. For example, a couple of months ago I held some free digital marketing sessions at my prison cell office in Glasgow.

Training 60

Training Film Community Digital PR 60

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. I’ve contributed. So, thanks #PRstack ! We owe you one.

eBook 60

eBook Tools How To Case Study 60

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 178

Software SEO Company Tools 178

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . Get a Grip on SEO with the MozBar. There are several references to Moz and PR on this blog. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. Understand SEO basics. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This move toward sponsored content also fits with Cision’s clear effort to cozy up to the marketing side of the house over the last few years. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. A book about creating timeless works, which grew out of the author’s original premise: a book about writing and marketing books. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

Just Who Are These Highly Productive World-Class Communicators? Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café.

Writing 114

Writing Social Media SEO Blogging 114

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Whether you’re looking to market a side business idea or working on building a whole new brand , it is important to establish a positive message and association with your audience.

Brand 72

Brand Branding How To Web 72

The Proactive Report

FEBRUARY 2, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. Tap peers – especially employees – to lead your communications and advocacy efforts. PR Lessons . If you do not yet have SEO under your belt make it a priority. Building Trust. Listening to your customers.

System 100

System Training Engineering Employee 100

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 20, 2016

If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Community Involvement and Social Good: 80 percent believe business can both increase its profits while improving the economic and social conditions in the communities in which it operates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Community Involvement and Social Good: 80 percent believe business can both increase its profits while improving the economic and social conditions in the communities in which it operates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

If you are not yet using SEO to boost the visibility of every piece of content, it’s an absolute must for 2016. Community Involvement and Social Good: 80 percent believe business can both increase its profits while improving the economic and social conditions in the communities in which it operates.

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: The same applies to those who are not digital natives.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

SEO 153

SEO Engineering LinkedIn Analytics 153