wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. . < source: ISHMPR. Here's a quick look at a few of my favorites. For more information, or to register, visit the ISHMPR annual conference site.

Healthcare 53

Healthcare Marketing Conference Training 53

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity Measurement SEO 136

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Host free webinars or workshops on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! These fine folk did: Jan.

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

SEPTEMBER 28, 2010

So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. This, for successful applicants, turns into an interview (which is where I came in). Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. I actually have a bunch of them.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: A great take on the quality of modern communication because of the speed at which we can now communicate. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting! These fine folk did: Jan.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting! These fine folk did: Jan.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. An image speaks a thousand words.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Corporations constantly churn out copy for communication channels and PR campaigns. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting! These fine folk did: Jan.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual. These fine folk did: Jan.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JANUARY 14, 2011

Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends Creative Commons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! Who are yours?

Facebook 80

Facebook Twitter Measurement Blogging 80

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! It’s more about setting goals and working towards outcomes, and figuring out which channels you’re going to use to do that.

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

MARCH 11, 2015

This is one of the key points from a PRSA talk given by Johna Burke , EVP of Burrelles Luce (note: this presentation was available as a webinar through PRSA, but sadly is no longer available). Listeners use the code to get a discount, and the seller gains insight about the referral source. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68