Community, Content Marketing, Infographics and Webinar

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B

B2B Infographics Interviews eBook

8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined.

Content Marketing

Content Marketing eBook Publicity Marketing

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education

Education Employee Measurement Agency

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

What is Technology PR?

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology

Technology Product Launch Crisis Management Case Study

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B

B2B Study Marketing Survey

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing

Content Marketing Financial Marketing Analytics

5 Ways To Mobilize Your Grassroots Supporters

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? You need to a build a community, more than a list,” says Mike. Content should also be something that people can easily share.

Mobile

Mobile Public Affairs Infographics Government

Romancing the C-Suite: How to Communicate Results That Resonate

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement. Benchmarking.

Communications

Communications How To Analytics Public Affairs

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing

Marketing Content Marketing Advertising Advertising

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.

Blogging

Blogging Education Resources Creativity

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

Radio

Radio Mobile Media Sports

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources

Resources Marketing SEO Engineering

How to Create a Winning Content Promotion Plan

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback.

How To

How To Data Community Groups

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B

B2B Consumer Marketing Survey

A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C

B2C Case Study B2B Content Marketing

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B

B2B Marketing Survey Software

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare

Healthcare Content Marketing Industry Trends

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare

Healthcare Content Marketing Industry Trends

Public Relations Today

12 Ways to Leverage Your Existing Investment in B2B Webinars

8 Ways Public Relations Can Fuel Successful Content Marketing

Webinars

Trending Sources

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Webinars

What is Technology PR?

Where and How B2B Marketing Generates Leads it Likes [Study]

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

5 Ways To Mobilize Your Grassroots Supporters

Romancing the C-Suite: How to Communicate Results That Resonate

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

30 Pragmatic Marketing and PR Predictions for 2020

7 PR Blogs You Should Be Following

The Transistor Radio and the Dawn of Mobile Media

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

How to Create a Winning Content Promotion Plan

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

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