PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 182

Publicity Software Education Technology 182

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no.

Blogging 117

Blogging Software B2B Survey 117

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Additional Resources.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The post How Speaking Opportunities Support B2B Companies appeared first on Crenshaw Communications. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Cision

AUGUST 4, 2015

Slice Communications , a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. That’s why they switched to Cision PR software. Learn the whole story on why Slice Communications left Meltwater and added Cision!

Communications 120

Communications Software Media Pitching 120

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. This provides you with the flexibility to decide where you want what content to be displayed. 8) History and backstory.

Software 116

Software Tools Publicity System 116

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Stern + Associates

FEBRUARY 22, 2023

As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. With an eye toward the future, there are five key external tech communications elements that technology brands can implement and build upon today to put themselves in position to garner media attention.

Communications 62

Communications Technology Software Resources 62

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key. PR people may even double-text or call when dating.

Product Launch 296

Product Launch Training Interviews Software 296

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. .” Of course that belief is the genesis of our existence.) You can download a sample or buy the report, here.

Software 50

Software Media Analytics Report 50

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

PRSay

MARCH 29, 2022

But as PR and communications people, we often find ourselves putting out fires and working on the challenges du jour.” Farmer is CEO and founder of Anvil Ready, a PR and communications firm in Omaha, Neb., that provides online software to help create, implement and evaluate communications plans. Catch episode No.

Creativity 156

Creativity Print Software Writing 156

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively. We started with communications, product management and marketing.

Banking 120

Banking Communications Software Google 120

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. While 40% of in-house communicators overall are “very satisfied”’ with their agency, satisfaction sinks to just 28% in the U.S.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. For info on how to write a winning award submission , see this earlier post. Now let’s get that trophy case filled with hardware!

B2B 295

B2B Industry Company Case Study 295

Cision

SEPTEMBER 3, 2015

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving. Schedule Your Blog Posts. Schedule Your Blog Posts. Plan Out Your Social Updates. Automate Your Emails.

Communications 120

Communications How To eBook Training 120

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Email best practices for better internal communications according to FirstUp (SocialChorus). * * *. Using AI to shop coverage of surveys. Content picks. International media. Media relations.

Technology 93

Technology Software Survey Internal 93

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. Do you follow up?

Software 70

Software Tools Pitching Media Relations 70

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media.

Analytics 170

Analytics Tools Social Media Trends 170