6 ways millennials are reshaping B2B marketing as they move into leadership roles
Sword and the Script
SEPTEMBER 12, 2023
Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.” Chances it’s frustrating and full of friction.
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