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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.” Chances it’s frustrating and full of friction.

B2B 165
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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

I’m a strategic communications professional located in Kansas City. In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? I even wanted to pursue it as a career.

Sports 164
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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. Location : Anchorage, Alaska.

Meeting 152
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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. For us, communications is the world’s most powerful tool for change.

Radio 64
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Reputation Management and Digital PR

The Proactive Report

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. What is your background?