Onclusive

DECEMBER 6, 2017

You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 96

Trends Brand Branding Analytics 96

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Don’t just perform traditional PR, use data-driven PR ! Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

DECEMBER 26, 2016

Here’s a quick overview of how each can help support your PR program. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Your marketing department likely believes that it is making decisions using data in the best possible way.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

SEPTEMBER 12, 2017

Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? Sources of Great Data for Predictive PR. Social media data.

Analytics 92

Analytics Software Data System 92

Shift Communications

JANUARY 28, 2019

I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Flex your event muscles. Senior Account Manager.

How To 89

How To Case Study Conference Web 89

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Stay tuned! Christopher S.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. As marketers, we are bombarded with information and data from all directions. Tori Sabourin.

Big Data 60

Big Data Data Pinterest Storytelling 60

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. Savannah Whitman.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. The Old Way.

Video 117

Video Measurement Communications How To 117

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. This is pretty powerful. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

APRIL 28, 2015

BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Marketers have long tried to determine what makes something go viral. We’ll be walking you through that journey over the coming weeks. Chel Wolverton.

Data 60

Data Analytics Viral Big Data 60