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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch.

Analysis 195
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. How to advise clients?

Trends 203
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Using generative AI for corporate communications

Presspage

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

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Supercharge Your ESG Content This Libra Season

Yet, questions continue to linger about corporate progress. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Barrymore repeated her self-justifications multiple times, which communicated the opposite of what she wanted to say.

Publicity 343
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.