NewsWhip
JUNE 2, 2020
CASE STUDY. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. Marketing and Advertising.
The Resolution Blog
JANUARY 31, 2020
Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!
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Sword and the Script
DECEMBER 9, 2014
The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.
Stephen Waddington
FEBRUARY 10, 2019
It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? LinkedIn has hit 600+ million members.
Cision
AUGUST 21, 2017
If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Think about what your brand wants to achieve.
Shift Communications
APRIL 11, 2018
In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. In the digital world, news goes viral almost instantly. Leading the conversation fosters a big level of accountability.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
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