Case Study Measurement Viral Writing 
The Resolution Blog
JANUARY 31, 2020
But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.
Buzzstream
MARCH 13, 2024
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic. So, with so many potential benefits, how is success measured?
Buzzstream
NOVEMBER 10, 2020
You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Include expert commentary and case studies.
Cision
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.
Sword and the Script
DECEMBER 9, 2014
The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.
Stephen Waddington
FEBRUARY 10, 2019
This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. LinkedIn has hit 600+ million members.
Cision
OCTOBER 21, 2015
Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. What does your audience want to hear? Carrie Hane Dennison (@carriehd) August 27, 2015.
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