Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. 2) Public relations and complex value propositions.

Case Study 100

Case Study B2B Study Marketing 100

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. Case Studies Provide Information for Future Cases.

Case Study 68

Case Study Study Strategy Publicity 68

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

Case Study 195

Case Study Publicity Brand Branding 195

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.

Trends 157

Trends Publicity Marketing Case Study 157

Agility PR Solutions

OCTOBER 14, 2019

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.

Case Study 110

Case Study Study Crisis Tools 110

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study.

Case Study 266

Case Study Marketing Software Technology 266

Prowly

MARCH 25, 2019

How did esports change the marketing of Katowice? The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine. Today, millions of fans from around the world look favorably at the capital of Silesia.

Case Study 80

Case Study Study Marketing Publicity 80

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. Email marketing. Senior Marketing Analyst. The post Crisis Management 101: Shark Week Case Study, Pt.

Case Study 118

Case Study Crisis Management Crisis Study 118

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Thomas, many marketing and communications courses already incorporate ChatGPT. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations. Use time saved to work business strategy into communications tactics.

Publicity 183

Publicity Software Education Technology 183

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 126

Software B2B Company Marketing 126

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370

How To Biotechnology Case Study Leadership 370

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. It’s a long-term proposition that sets them up for market leadership.

B2B 334

B2B Company Case Study Conference 334

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice. Anne Gregory has impressive credentials.

Publicity 128

Publicity Case Study Study Resources 128

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Agility PR Solutions

DECEMBER 16, 2018

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey. Nearly 90 percent of […].

Case Study 60

Case Study Mobile Study Privacy 60

Remote PR Jobs

NOVEMBER 8, 2022

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Business Development. Engineering.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. For info on what makes up a great case study , see my earlier post.

B2B 295

B2B Industry Company Case Study 295

prTini

SEPTEMBER 30, 2014

spiders, snakes, public speaking, dark places, etc.), The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations' Expand Hello Fearless’ online footprint. Drive signups for Hello Fearless’ email list.

Case Study 55

Case Study Study Content Marketing Marketing 55

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. ” 3.

Case Study 40

Case Study Study Community Social Media 40

Shift Communications

JULY 24, 2017

With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. Another data source G.W.’s s team could use during Shark Week is CrowdTangle , a social media monitoring program.

Case Study 94

Case Study Crisis Management Crisis Study 94

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate.

Agency 188

Agency Publicity Media Training Training 188

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

SEPTEMBER 5, 2023

This means they don’t use PR and comms and therefore don’t really understand the market. It’s gone from public traded – to privately held – twice in the same period. Do you need help with B2B tech marketing and PR? Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Software 170

Software Marketing Leadership B2B 170

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. The post Social Audio Platforms Public Relations appeared first on Christina Daves - PR Strategist. PR FOR ANYONE. It really is PR for ANYONE. The system works!

Publicity 130

Publicity YouTube Video Groups 130

5W PR

AUGUST 22, 2022

To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels. With the help of a marketing funnel companies can get a better understanding of what the target audience wants to see at different stages of their buying journey. Awareness stage.

Marketing 88

Marketing Case Study Study Consumer 88

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can be a public relations specialist.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace.

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 81

B2B Storytelling Marketing Case Study 81

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434