Agility PR Solutions

SEPTEMBER 14, 2020

To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy from when it comes to […]. DEI has made its way to the top of the agenda for many of our clients.

Employee 78

Employee Brand Branding Survey 78

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

Pitching 79

Pitching Survey Company How To 79

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 143

Government Survey Ethics Media 143

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 121

Survey Communications Ethics Measurement 121

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. Finally, a survey probed the views business leaders have as to the effects of EX and CX on growth.

Employee 101

Employee Study Survey Leadership 101

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand?

Survey 98

Survey B2B Marketing Trade Shows 98

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Reputation Us

MAY 15, 2024

Employees who feel valued and secure in their positions are more likely to exhibit higher levels of job satisfaction and commitment, leading to increased productivity and quality of work. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Financial Employee Survey 78

Shift Communications

APRIL 26, 2023

60% of people said executive teams are sincere in their communications, but just 53% said they prioritize internal communications enough in a new survey we ran. It’s incredibly easy for an executive to be personally associated with this zeitgeist and for their personal brand to become entangled in it. Generate energy.

Internal 78

Internal International Strategy Communications 78

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: A brand is a promise. And a brand is bigger than marketing. The purpose?

Financial 152

Financial Marketing Survey B2B 152

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Brand Branding Agriculture 198

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. Baseline and eWeek.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Lack of employee experience”. 25% lack of employee experience.

Communications 156

Communications Survey Employee Measurement 156

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 144

Corporate Report Survey Employee 144

Institute for Public Relations

APRIL 10, 2023

A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line → 17-23, 2023.

Brand 52

Brand Branding Survey Employee 52

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109

Brand Branding Survey Customer Service 109

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. 95% of PR pros edit the output of generative AI , according to a survey of ~1,000 PR pros by Muck Rack.

Brand 155

Brand Branding Reddit Pitching 155

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

PRSay

APRIL 12, 2024

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Wielding social media as their weapon, stakeholders have the power to protect or damage a brand.

Report 87

Report Corporate Employee Policies 87

PRSay

AUGUST 8, 2022

In surveys, investors and professionals expect businesses to partner with the government to manage and overcome crises and major social changes. Many CEOs may not yet grasp that their under-40 employees likely expect them to address these issues head-on,” the report says. “In Does this particular issue impact your business operations?

Employee 177

Employee Survey Policies Leadership 177

Agility PR Solutions

OCTOBER 8, 2023

A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform their peers. While employee engagement is rising in the United States and Canada, it’s only slightly.

Employee 104

Employee Survey Brand Branding 104

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

PRSay

JANUARY 13, 2023

Americans are divided on the question of whether businesses should take public stances on political and social issues, new surveys conducted by Gallup and Bentley University have found. The surveys showed that 48% of respondents say companies should take such stances, while 52% say companies should not.

Survey 87

Survey Corporate Employee Internal 87

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Presspage

FEBRUARY 28, 2024

In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. UGC also helps create a sense of community and authenticity around the brand.

Social Media 88

Social Media Media Education Survey 88