Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 73

Creativity Communications Brand Branding 73

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Your brand should be ever evolving.

Brand 229

Brand Branding Pinterest Instagram 229

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Manwich: A Case Study on Social Media Listening. You do listen, right?

Case Study 80

Case Study Social Media Study Pinterest 80

Waxing UnLyrical

MARCH 26, 2012

In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 102

Case Study Internal International Study 102

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Wadds Inc.

SEPTEMBER 15, 2023

Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners argues that a strong proposition coupled with a branded methodology gives clients more certainty that you can deliver results, justifying premium pricing. Manners reinforces the need for real agency-wide expertise.

How To 125

How To Case Study Financial Agency 125

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. AI can help power our productivity in these more creative capacities. Spot brand & revenue indicators. Quantify the buzz. Properly attribute revenue.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. When considering a social media strategy, video is likely to be front of mind.

Video 62

Video Case Study Sports Creativity 62

Reputation Us

APRIL 10, 2017

Carter is racking up some serious RTs and, along the way, showcasing how powerful a brand advocate with an iPhone and Twitter account can be. It’s a perfect case study for how gaining customer loyalty PLUS having a creative social team work hand-in-hand to promote a brand. All too often, brands play it safe.

Brand 92

Brand Branding Social Media Case Study 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

SEPTEMBER 19, 2019

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. Instead, we’ve seen very few brand case studies so far. So, brands aren’t engaging quite yet. There is some fear.

Brand 60

Brand Branding Pinterest Case Study 60

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast!

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch. Top 3 Brands Utilising Virtual Influencer Marketing.

Case Study 62

Case Study Energy Creativity Agency 62

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. “Every business should be thinking more creatively about what can be measured,” says Lieb.

Case Study 100

Case Study Media Study Measurement 100

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. Check out this monster case study from AccessDirect.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

AUGUST 29, 2016

If you’ve worked in the Employer Brand-Social space for any length of time, you know, great case studies and good work is hard to come by. If you look around at what most brands are doing on the Employer Brand-Social front, it’s not all that sophisticated. Kudos, Walmart Employer Brand team.

Brand 60

Brand Branding Case Study Employee 60

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Resolution Blog

NOVEMBER 30, 2018

If so, can you change it so it sounds less branded? Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. would you open the email based on the subject line alone?

Case Study 120

Case Study Study Local Pitching 120

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Prohibition

AUGUST 3, 2021

Kurt Gieger, bringing a touch of style: June saw us wrap up our work with Carvela and Kurt Gieger to celebrate two brand new stores in Victoria, Leeds. We’re working with Birchwood Park to create a video case study series as part of their next campaign. We love getting our creative hats on here at Prohibition!

Case Study 62

Case Study Film Video Study 62

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Is your brand a non-profit looking for funds?

Storytelling 105

Storytelling Case Study Writing Creativity 105

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99