Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Training. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. The report shares real-life examples from Dell, Humana, NASA, Southwest and Wal-Mart. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Training. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

Interviews 100

Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dad was trying to say that you don’t want to attract the wrong kind of attention, and the same goes for brands. For PR tips on successful media training , see our earlier post. Dads clamored for their say. 7 Dadisms that make great PR advice.

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption.

Crisis 180

Crisis Airlines Brand Branding 180

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. Leslie Horna is an integrated communications professional who supports government, corporate and philanthropic organizations with branding, strategic communications and marketing.

Nonprofit 148

Nonprofit Local Training Media Training 148

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. According to a Crunchbase News report, in just the first half of 2021, global venture funding shattered records with more than $288-billion invested worldwide. Future B2B Opportunities. Key Takeaways.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Respond and join their conversations.

Digital PR 113

Digital PR System Infographics Banking 113

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Brand-to-brand collaboration. Hunter Montgomery | ChurnZero. Wisdom of crowds.

Marketing 174

Marketing Employee Content Marketing Training 174

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Jahm and Steve are both so well respected as leaders. source: businesswire.com ). What do you think?

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

PRSay

AUGUST 17, 2020

25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. The tangible things that communicators can do to help journalists with the diversity, inclusion and equity initiatives in their newsroom and in their news reporting. Find out what journalists want today. Use compassion.

Media Relations 157

Media Relations Journalism Media Survey 157

Norton's Notes

MARCH 26, 2015

I read some interest thoughts the other day, extensive research carried out by business intelligence tool L2 revealed that an increasing amount of brands are migrating from Facebook and focusing their attention on the use of Instagram. Also its followers are actually purcha sing products from the brands they engage with. Engagement.

Instagram 28

Instagram Brand Branding Report 28

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Don’t be that confusing brand or service. A fractured media landscape necessitates a paid-plus-placed model, especially in healthcare trades. Support the businesses that report your news. Media train and test new spokespersons.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Speaking to the reporter doesn’t guarantee you a positive story. The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

Critical Mention

MARCH 20, 2019

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. So, being a pro at social media interviews can significantly increase your brand mentions. This can make the difference between getting the interview or not.

Skype 72

Skype Interviews Facebook How To 72

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Connect with Lisa on Twitter: @LisaArledge. Photo credit: shutterstock.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. There should surely have been some kind of plan in place.

Airlines 136

Airlines Comparison Facebook Video 136

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. These little social signals can yield big outside results,” he says. .

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

Interviews with newspapers and business pubs were more of a challenge, yet these reporters often demand to speak to a senior exec. As a result, we groomed another high-level player in the company for media interviews. When he speaks about the brand, it’s from the heart.

Trade Shows 120

Trade Shows Interviews B2C Training 120

ImPRessions - Crenshaw Communications

APRIL 18, 2016

But, our counsel would always be to hedge on a question you’re unsure of with some classic media training techniques , such as thoughtfully acknowledging the question but asking for time to study the issue. This election season promises to continue to be a gold mine of important PR lessons and we will continue to report on them.

Banking 120

Banking Media Training Training Corporate 120

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. The Holmes Report. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.

Television 120

Television Interviews Engineering Tools 120

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. With the brand message posted, the storm is already starting to calm, but G.W. Lastly – and most importantly – G.W. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101