PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. The system works!

Pitching 130

Pitching Fashion Media Interviews 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

NOVEMBER 4, 2021

Sometimes the best way to really get how a system works is to see it in action. You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! The system works! You can still hug your grandmother!”

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. The system works! .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. The system works! things that you need to be pitching the media.

Industry 130

Industry Pitching How To System 130

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. The system works! Next week I’ll be talking about PR Myth #3 which is that PR generates sales. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. The system works! PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. The system works! I want to make sure you guys are armed and ready to pitch the media. PR FOR ANYONE.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? The system works! It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Financial 234

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. And are you listening to what people are saying about your product, service or brand? The system works! Here is a video I did to help you find the right journalists. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! The system works! You can certainly do this yourself or consider having someone on your team do this or even hire a virtual assistant to help. I make a plan and I stick with it. PR FOR ANYONE.

YouTube 130

YouTube Video Pitching How To 130

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. The system works! You are being exposed to almost 10 million people. That was one of the biggest wows I’ve seen for virtual backgrounds.

Interviews 130

Interviews Video Film Industry 130

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. The team that pitches the business works on the business. More resources are available to invest in technology and training staff.

Agency 100

Agency eBook Training Media Training 100

PR for Anyone

JUNE 23, 2021

Make it easy for the media to say yes to you by checking out when they check you out. The system works! Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint.

Industry 130

Industry Social Media Google Training 130

PR for Anyone

MARCH 30, 2022

The system works! Watch the video to learn more and/or read the full transcript below. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing.

Advertising 130

Advertising Advertising Publicity YouTube 130

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? It was soooo bad it was funny.

Local 94

Local Course Community Interviews 94

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80