Onclusive

OCTOBER 19, 2021

The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders.

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How To Measurement Data Writing 396

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. It enables reputation monitoring, crisis management, and time-dependent comms.

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How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. It enables reputation monitoring, crisis management, and time-dependent comms.

How To 195

How To Tools Analytics Reddit 195

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

PRSay

FEBRUARY 23, 2024

Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.

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Brand Branding How To Trends 170

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 370

Pitching Media Data Technology 370

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. That’s why you need to know how to measure sentiment. What Is Sentiment?

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How To Measurement Survey Analysis 133

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 90

Trends Brand Branding Analytics 90

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. Measure the Sentiment That Matters. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem? How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels. Getting an overall perspective on how a campaign is performing across activities.

Measurement 198

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” ” But most PR agencies have become more sophisticated about goal-setting and measurement. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes. The CMO knows this and understands the value of earned media and its impact on their brand’s customers.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 195

Pitching Media Data Technology 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

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Strategy Survey Automotive Data 418

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. How a PR agency can contribute to your communications strategy.

Agency 195

Agency Strategy Communications How To 195

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. Until now….

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Leadership Technology Measurement Tools 285

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

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Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. MarTech Conference (March & September, Virtual).

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Conference B2B Content Marketing Case Study 304

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

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Strategy Marketing Measurement eBook 195

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

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Measurement Tools Analytics Data 140

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case can also help you demonstrate the value of PR and communications for your brand. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

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Conference Marketing Case Study Measurement 329

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

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Content Marketing How To Marketing B2B 128

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. Spot brand & revenue indicators. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294