Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JANUARY 7, 2020

Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. 5) Email notifications of media coverage.

Tools 83

Tools Comparison Media System 83

Sword and the Script

MARCH 15, 2022

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 160

Tools Media Software Analysis 160

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.” You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Establish crisis monitoring and alert systems. Elements of a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Journalistics

MARCH 24, 2015

– do you really value your customers? Are you going to share the user-generated content they create showing how much they love your brand and your product? What outcomes will you measure? – what do you want to measure? Brand sentiment? Volume of conversations about your brand and your competition?

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Cision

APRIL 18, 2016

” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Branded Content (Native advertising) Permitted in Instant Articles. What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All. Analytics Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Fuel

NOVEMBER 13, 2018

PR helps people become closer to the brands and businesses they frequent and makes a huge online world feel that much smaller. . I would argue that PR helps calm a crazy, turbulent world for your customers. It won’t hurt, sure; but it’s not what your customers are looking for. But it does much more than that.

Customer Service 40

Customer Service Web Energy Company 40

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

Marketing 40

Marketing Tools Data Report 40