ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. The Social Media Examiner.

Retail 320

Retail Healthcare Crisis Management Social Media 320

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Articles about vaccine mandates had strong engagement, especially when it came to brand decisions affecting employees.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

firm, in particular is under fire for its work shaping perception and policy around climate change. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate. Edelman, the largest U.S.

Policies 309

Policies Creativity Reputation Groups 309

Melissa Agnes

APRIL 11, 2018

One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Onclusive

JANUARY 7, 2021

Communications is a major driver of corporate reputation—your biggest brand asset. It also plays a big role in your entire customer lifecycle, including brand awareness, recognition, and the emotional connection that drives purchase decisions. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

Bianchi Biz Blog

APRIL 29, 2024

Legal Framework and Governance : The city operates under the principle of “one country, two systems,” maintaining its own legal system, currency, customs territory, and immigration policies distinct from Mainland China. Sensitivity to local issues, cultural nuances, and global perspectives is crucial to maintain a positive brand image.

Marketing 94

Marketing Local Crisis Management Internal 94

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 95

Policies Construction Reputation Privacy 95

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The story was nearly lost amid more urgent headlines, but its ripple effect may continue.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Envision the future.

Crisis 179

Crisis Crisis Management Employee Retail 179

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! The brand could have taken action a lot quicker by recalling the product, instead of choosing to fight the claims.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

PRSay

OCTOBER 14, 2019

Your chances of facing a crisis are greater than you think. Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. Your crisis plan may be too long, complex and inaccessible. A crisis may no longer be a crisis.

Crisis 88

Crisis Crisis Management Training Mobile 88

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Presspage

MAY 29, 2017

The advantages of a fully embedded PR department include thought-through communication to the media, agreement within the organization about the outgoing statements, high levels of trust in the PR department and even avoidance of crises through critical evaluation of policies to determine risks.

Journalism 79

Journalism Airlines Brand Branding 79

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management.

Marketing 109

Marketing Newspapers Print Local 109

Melissa Agnes

AUGUST 12, 2014

(Note: This will probably correlate with your pre-determined crisis communications platforms.). Identify the risks and develop policies for preventing and managing these risks. Put some thought into these important questions and launch your personal brand intelligently. More than a crisis preparedness strategy.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

OCTOBER 23, 2014

If you give them something of value (brand new product, full refund, etc.), Thus, it is beneficial to check the policies and procedures of the particular website hosting the bad review. Some websites have very strict policies, in particular those that do not allow any review to be removed.

How To 100

How To Crisis Management Policies Engineering 100

5W PR

DECEMBER 18, 2018

Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands. What do you think are the biggest mistakes companies make when it comes to crisis management? Companies are often between a rock and a hard place.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Communications Conversations

FEBRUARY 13, 2017

That’s right: A Super Bowl ad that promoted a company’s EMPLOYER BRAND. So, that Employer Brand angle is interesting enough. Social crisis management with a political twist — Obviously, this is a very hot topic right now: How companies communicate/market and navigate the dangerous political waters.

Case Study 68

Case Study Employee Crisis Management Policies 68

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. He currently serves as the Chancellors Professor of Public Policy at UC Berkeley and Senior Fellow at Blum Center for Developing Economies.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Rock the Status Quo

NOVEMBER 8, 2015

It’s part of our relationship with the public and where the majority of crisis management takes place. Knowing which platforms to focus their customer service efforts on makes it more manageable. Also, social media means you’re conducting CS in front of an audience, so brand/pr impact.

Social Media 100

Social Media Media Customer Service Resources 100

The Stalwart Blog

JUNE 15, 2019

The fact of the matter remains is that it’s their brand and any perceived lack of action, lack of empathy if you will, can impact all the other locations that are company owned. The matter didn’t involve any of their direct employees, and they’re not exactly sure what happened.

Crisis 60

Crisis Policies Social Media Employee 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 106

Interviews Publicity Technology Social Media 106

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

PRSay

OCTOBER 8, 2019

Communication — both internal and external — is of the utmost importance during a crisis, but it can backfire if you’re not completely honest. Honesty is the best policy. You need to keep the good work going in the aftermath of a crisis. The only way to avoid another crisis is by doing a proper postmortem.

Crisis 90

Crisis Internal International Conference 90

NewsWhip

APRIL 14, 2021

But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward. So we have our brand values, but I think that they manifest in the work that we do in very different ways.

Analytics 78

Analytics Data Crisis Reputation 78

Maxim Behar

DECEMBER 4, 2021

Were you ready, were your clients ready for the crisis? - What happened is much more than a crisis and no one was ready for it. What helped us is that we in the company are experts in crisis management and just for a day or two we succeeded to work out a strategy how to deal with this one. Of course not.

Social Media 52

Social Media Meeting Groups Analysis 52

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. As a brand communicator, you’re not just presenting facts, you’re telling a story. Because of this, brands must prepare for and satisfy the needs of their audience as quickly as possible.

Media Relations 40

Media Relations Media Local Healthcare 40