The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. It gives you insights into customer concerns and perceptions about your brand.

Policies 97

Policies Construction Reputation Privacy 97

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. And it burns even worse given that Campbell’s is an iconic brand long associated with home and hearth. Make your values clear.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Articles about vaccine mandates had strong engagement, especially when it came to brand decisions affecting employees.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Presspage

MAY 29, 2017

The advantages of a fully embedded PR department include thought-through communication to the media, agreement within the organization about the outgoing statements, high levels of trust in the PR department and even avoidance of crises through critical evaluation of policies to determine risks.

Journalism 79

Journalism Airlines Brand Branding 79

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 100

Interviews Publicity Technology Social Media 100

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Note: This will probably correlate with your pre-determined crisis communications platforms.). Identify the risks and develop policies for preventing and managing these risks. More than a crisis preparedness strategy. Stay tuned!

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

OCTOBER 23, 2014

If you give them something of value (brand new product, full refund, etc.), Thus, it is beneficial to check the policies and procedures of the particular website hosting the bad review. Some websites have very strict policies, in particular those that do not allow any review to be removed. Online Reputation Management (ORM).

How To 100

How To Crisis Management Policies Engineering 100

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. He currently serves as the Chancellors Professor of Public Policy at UC Berkeley and Senior Fellow at Blum Center for Developing Economies.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

OCTOBER 8, 2019

Communication — both internal and external — is of the utmost importance during a crisis, but it can backfire if you’re not completely honest. Honesty is the best policy. You need to keep the good work going in the aftermath of a crisis. The only way to avoid another crisis is by doing a proper postmortem.

Crisis 89

Crisis Internal International Conference 89

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Melissa Agnes

DECEMBER 8, 2014

This was an avoidable – preventable – crisis. This needed to be a prevented crisis. Not just for Uber’s reputation, but for the 25 year-old victim. If Uber were to follow through with this promise and actually be a part of the change, that would be great – for women in New Delhi as well as the Uber brand.

Crisis 100

Crisis Company Government Transportation 100

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure.

Social Media 100

Social Media Media Customer Service Resources 100

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156