Brand Corporate Storytelling Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.
ImPRessions - Crenshaw Communications
JULY 5, 2017
Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.
Prohibition
AUGUST 4, 2023
social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.
Cision
AUGUST 23, 2017
In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. We admire brands that leverage good opportunities into great ones. Lyft co-founder and president Jon Zimmer has refused to chide Travis Kalanick or outwardly engage in schadenfreude, staying true to his brand’s personality.
Cision
OCTOBER 16, 2017
I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right. Steve Barrett: That’s a good point because we talk a lot about AI, now, don’t we?
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