Mindful Marketing

SEPTEMBER 11, 2022

However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms? Shouldn’t these organizations have a say in how their employees look? Is it legal for Disney to be so prescriptive with its employees’ looks?

Employee 81

Employee Film Television Policies 81

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. You can also be ghosted by prospective employees. The post Corporate Ghosting: Can We Bust It?

Corporate 200

Corporate Meeting Agency Pitching 200

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey?

How To 99

How To Corporate Storytelling Conference 99

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JUNE 5, 2023

As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. Many of them have started seeking out products and brands that align with their values.

Brand 88

Brand Branding Reputation Consumer 88

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues.

Employee 130

Employee Policies Creativity Company 130

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. If your customers are likely to take a particular side in a controversy, it may help to burnish your brand image by leaning into a strong message of support or opposition on the issue at hand.

Communications 106

Communications How To Employee Corporate 106

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. Its ‘product features’ back up its brand promise.

Corporate 102

Corporate Consumer Employee Print 102

PRSay

AUGUST 8, 2022

Squeezed by competing pressures, “CEOs and other senior leaders need to consider and carefully calculate how to talk about issues that were once seen as unrelated to business performance,” says Christine DiBartolo, FTI’s senior managing director for corporate reputation. We’re seeing investors and different groups calling that out.

Employee 175

Employee Survey Policies Leadership 175

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Millennials Rewards Principled Brands. Engage employees.

Brand 120

Brand Branding Corporate Study 120

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Develop Strong Organizational Brand Culture. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

5W PR

SEPTEMBER 4, 2019

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Now employees at several large and well-known companies are raising their voice and informing their employers how they feel about different social and political issues. Why Now? .

Brand 68

Brand Branding Marketing Employee 68

PRSay

NOVEMBER 29, 2023

We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. In today’s polarized social and political environment, the idea that “If you don’t say something, you’re saying something” seems to be holding true for companies and brands, Omodt said. Omodt, APR, Fellow PRSA. “We

Leadership 105

Leadership Employee Crisis Management Resources 105

Stern + Associates

JULY 27, 2023

Your communications channels should emphasize ongoing projects geared toward reaching positive impact, not just “feel-good” language about corporate values that don’t inform actual strategy. Of course, having corporate values is a good part of your brand – but only when tied to action.

Communications 86

Communications Corporate Government Energy 86

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”.

Survey 128

Survey Brand Branding Analysis 128

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

DECEMBER 18, 2019

The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

JANUARY 9, 2024

As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Reputation Us

AUGUST 16, 2023

Both firms will retain their own brands and profits and loss. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street. This partnership brings together the best corporate image protection talent and services in the world. ReputationUs moved to Louisville 13 months ago.

Technology 78

Technology Reputation Crisis Financial 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up.

Technology 248

Technology Company Enterprise Community 248

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media.

Employee 60

Employee Social Media Brand Branding 60

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Crisis 218

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62