PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Free PR Interview Transcript. Think about what topic you are an expert on and then think about how it can help those watching.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.

Media 294

Media Trade Shows Travel Interviews 294

Axia PR

APRIL 26, 2022

Handle reporter calls and media interviews with tact and skill. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.

Interviews 62

Interviews Report Media Training 62

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Landis PR

MAY 2, 2022

Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. Whether the interview is a success depends on several factors. Be Consistent with Your Brand Messaging.

Interviews 59

Interviews Media Training Media Relations 59

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. Automated pitch emails for stories that don’t concern my brand.

Meeting 87

Meeting Media Pitching Newspapers 87

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Flash forward a year-and-a-half and I thought it would be great to have Brette on the podcast, to discuss her special brand of performance coaching. Setting (where are you in space and time)?

Film 156

Film Media Training Enterprise Interviews 156

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. How to save a client or brand who has already stuck their foot in their mouth.

Training 113

Training Crisis Media Training Crisis Management 113

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 133

Crisis Brand Branding Crisis Management 133

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. You need to call it something. Google PageRank is an example of the former.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

NOVEMBER 3, 2019

As the vice president of purpose communications for the prominent sporting goods brand, Garcia-Brito says she treats her job as any professional athlete does and trains for it accordingly. You need grit, courage; you need to be optimistic and flexible,” Garcio-Brito described in a recent interview. What does this mean, exactly?

Education 68

Education Training Sports Software 68

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. Make sure you have a secure internet or Wi-Fi connection.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. When does that mean controlling an interview? The PR role in media interviews.

Interviews 74

Interviews Media Crisis Training 74

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. She cautions that some out-of-studio connections (e.g., Don’t be passive on social.

Interviews 71

Interviews Skype Radio Pitching 71

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. How we can bridge the diversity gap How can we bridge the diversity gap in PR?

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. Pros and cons of virtual media trainings. Updating media interview best practices.

Media Training 334

Media Training Training Media Interviews 334

Action PR

JULY 9, 2019

If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. What happens if a journalist asks you a question that isn’t related to the topic of the interview? The bridging technique is one of the cornerstones of media training.

Interviews 58

Interviews How To Media Training Examples 58

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! This is where some targeted media training right before interviews is highly recommended.

Hotels 200

Hotels Local Interviews Viral 200

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

MARCH 10, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. TikTok: Capturing Gen Z and beyond .

Social Media 156

Social Media Trends Media Instagram 156

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. That’s part of the equation, but not the first thing that stands out.

Interviews 375

Interviews Energy Meeting Conference 375

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60