ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). You have to build your community through transparency, meaningful conversations and relationships that blossom organically.

Community 150

Community Twitter Infographics Tools 150

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story. And that’s ok.

Brand 253

Brand Branding Government Ethics 253

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. Social media is often a big part of the PR conversation in 2018. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Shift Communications

DECEMBER 14, 2022

Heath: We took the battle insight concept literally and created a rap battle video series between the two Citrix products amorphized as branded robot characters. Heath: Of course, but we’ve got a brave client who wants to shift the needle. What did the move from insight to concept and execution look like? The end result is bug simple.

Community 78

Community B2B Social Media Video 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Brand purpose has real purpose. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness.

Community 159

Community Social Media Training Education 159

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. The days where brands and other gatekeepers were controlling messages and access to opportunities are over. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. But not every story is national news. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Ai has been teaching Public Relations and Communication courses at the university level for a decade. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Communications Conversations

MARCH 24, 2022

Thomas, we spend at least one class period on personal branding. Look, I don’t consider myself a personal branding expert. However, I have had lots of practice the last 13+ years as I’ve essentially developed a business from my “personal brand.” Yes, it will help you develop a strong personal brand.

Brand 88

Brand Branding Social Media LinkedIn 88

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Reputation Social Media 385

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

Facebook 116

Facebook Video Brand Branding 116

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. These building blocks can help brands maintain customer relationships when times get tough. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

OCTOBER 31, 2019

Connections with one another, connections with brands, connections with strangers on the internet. Many brands go through the struggle of finding the right “human touch” for their channels. This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services.

Brand 60

Brand Branding Consumer Community 60

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Gauging a boycott’s success depends on its goals, of course. In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. households that were already regular Goya customers and could potentially boycott the brand, nearly anyone could decide to buy it.

Policies 170

Policies Community Video Brand 170

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Tutorials answer questions and improve their understanding of your brand and your products.

Digital PR 264

Digital PR Marketing Infographics Video 264

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. As the Founder & CEO of The Leap Community and the Infinite Impact Mastermind, Colleen is dedicated to empowering entrepreneurs and business leaders.

Community 130

Community Leadership YouTube Local 130

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications.

Healthcare 150

Healthcare Community Twitter Communications 150

Prohibition

JULY 15, 2020

Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it.

Brand 71

Brand Branding Healthcare Community 71

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 109

Brand Branding Reputation Corporate 109

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify. Build a community. Good leaders will listen to that community. Now is a great time to be a thought leader. They talk about ideas.

Leadership 398

Leadership B2B Community Viral 398

Communications Conversations

OCTOBER 2, 2019

The brand wins because the employee is “advocating” for them (even selling, in some cases). In fact, in many ways, I would argue employee social advocacy programs are at direct odds with the concept of building your personal brand. Some posts feature the brand and its financial performance. Easy-peasy, right?

Employee 74

Employee Brand Branding LinkedIn 74