Wadds Inc.

NOVEMBER 15, 2023

Based in California, author Sandy Skees has 30 years of experience in management consulting and strategic communications. Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular.

Brand 98

Brand Branding Ethics Internal 98

Prowly

MARCH 20, 2019

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154

Strategy Communications Brand Branding 154

Garrett Public Relations

APRIL 18, 2024

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start.

B2B 78

B2B Publicity Small Business Content Marketing 78

Wadds Inc.

MAY 21, 2023

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management. I revisit Strategic Communication Management every six months or so in my PhD studies. The book is still available as a re-print for around £10. It’s a mix of theory, practice, and case studies.

Communications 52

Communications Case Study Print Study 52

Wadds Inc.

APRIL 19, 2023

Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.”

Ethics 105

Ethics Government Corporate Exercises 105

The Resolution Blog

NOVEMBER 12, 2020

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook. As well as […].

Interviews 194

Interviews Publicity Communications 194

ImPRessions - Crenshaw Communications

APRIL 3, 2020

This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications. The premium on in-person experiences may take on greater importance than ever before!

Conference 284

Conference How To Trade Shows Leadership 284

Wadds Inc.

FEBRUARY 28, 2024

is well-researched and designed to help communications practitioners transform their work. Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Everything in this book is there to push the reader towards action.

Marketing 52

Marketing Ethics Internal International 52

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. It’s a subject that Crispin Manners tackles head-on in his new book How To Sell Value – Demystified. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Stuart Bruce

MARCH 4, 2021

It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.

Corporate 99

Corporate Publicity Communications 99

Stephen Waddington

JUNE 6, 2020

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications. So how can one break through? Here are eight tips to help get your pitch heard by TV bookers and producers. .

Print 245

Print Pitching Television Newspapers 245

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Waxing UnLyrical

JUNE 9, 2021

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book! The Non-Obvious Guide to Public Relations & Communication (Earning Attention & Building Trust in a Skeptical World) will be coming soon to a bookstore (or electronic reader ) near you!

Communications 52

Communications Writing Interviews Publicity 52

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." The book contains up-to-date information on the new digital world of communications. The pace of change in public relations has never been faster.

Handbook 59

Handbook Internal International Social Media 59

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Stuart Bruce

JANUARY 8, 2021

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

Publicity 148

Publicity Communications 148

Wadds Inc.

JANUARY 22, 2024

Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of the Future. The book was first published in 2022 and reprinted in 2023. The Nowhere Office is very pertinent to professional communicators.

Fashion 52

Fashion Knowledge Base Internal International 52

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The book will be available in English on Amazon and the official website beharbooks.com. Other popular books by him include "The Camino Way.

Ethics 59

Ethics Education Groups Industry 59

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. They should also prepare for what communication will be like after the pandemic has ended.

Resources 136

Resources Communications Education Guidelines 136

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. The #PRStudChat community will be sharing ideas, experiences and tough choices. Why a book titled “Answers for Modern Communicators?”

Communications 208

Communications Community Blogging Industry 208

Deirdre Breakenridge

MAY 28, 2015

I’m into my summer reading list, and my second book is another excellent read. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy! … Read more.

Internal 150

Internal International Social Media Industry 150

Agility PR Solutions

JULY 21, 2020

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. appeared first on Agility PR Solutions.

Communications 190

Communications Leadership Industry Report 190

PReview: A Blog by NewsVoir

SEPTEMBER 17, 2021

As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be […].

Blogging 88

Blogging Publicity Communications Marketing 88

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. The session was a retrospective of the European Communication Monitor, exploring insights gained from the project conducted for 15 years across nearly 50 European countries.

Communications 105

Communications Big Data Leadership Data 105

Deirdre Breakenridge

SEPTEMBER 3, 2017

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Communications 258

Communications 258

Deirdre Breakenridge

MARCH 9, 2022

When I wrote Answers for Ethical Marketers , the book’s mission was to help business professionals communicate with honesty, transparency, respect and objectivity, knowing that ethics and values were always leading the way. ” Among the top suggestions included were: .

Ethics 433

Ethics Leadership Video Social Media 433

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. The post Book Review: Stand Out by Dorie Clark appeared first on Deirdre Breakenridge. … Read more.

Video 150

Video How To Brand Branding 150

Wadds Inc.

OCTOBER 5, 2023

United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey.

Communications 98

Communications Crisis Social Media Storytelling 98

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

Maxim Behar

JANUARY 24, 2023

Host: I haven't read the book, but I watched a bit of the documentary. Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. Moreover, in the interview you have a two-way communication. I expect her to come out with a book too. Host: Apart from Harry's book?

Interviews 69

Interviews Course Government Social Media 69