ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business. To maximize the news value and cut through the noise, you need the right funding announcement strategy.

How To 149

How To B2B Pitching Storytelling 149

Flack's Revenge

JUNE 25, 2014

The episode got me to thinking: can the tech sector learn anything from Brat's triumph? After all, there's a constant tension between the old and new in tech – i.e., the market leaders and challengers. The startups behind that next innovation would like nothing better than to sneak up and clobber the competition, Brat style.

Radio 120

Radio How To Analysis Local 120

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. This meetup was interesting for several reasons. Most startups would be thrilled to get coverage in any of these publications – yet this can be a tall order. Warm intros help.

How To 120

How To Real Estate Pitching Enterprise 120

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it). the benefits of a PR firm in a multi-industry scope is also muddled. PR is essentially the bridge between organizations and the public.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it). PR stands for public relations, and PR is all about communications, persuasion, and image. Who Needs It? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it). PR stands for public relations, and PR is all about communications, persuasion, and image. Who Needs It? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

PR 20/20

SEPTEMBER 17, 2019

Tech industry. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Read DigiMarCon’s Top 10 Reasons to Attend to decide if this is a conference for you. Powered by PR 20/20 (that’s us!),

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

OCTOBER 17, 2017

This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability. More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin. It can be political. c) Humanizing Lawyers.

Marketing 68

Marketing Ethics Interviews Meeting 68

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client.

Agency 40

Agency Marketing Financial System 40