PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. >>Related Read: How Can I Generate Blog and Email Subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Beyond PR

NOVEMBER 3, 2016

What are some adjectives that you’d like used in characterizing your brand? It can be difficult to achieve complete username consistency — especially when using your given name — so utilize periods, underscores, and initials to manipulate the format of your name slightly. Strive for Continuity. Make Connections. Have Conversations.

Brand 40

Brand Branding Twitter Reputation 40

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. And yes, this goes for those Snapchat pictures too.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Contributed: Four ways social can get out of the silo and truly integrate. Jeff Bullas (@jeffbullas) August 6, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Social Listening – how different organizations are using social listening as part of their ongoing social media management efforts.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Social Listening – how different organizations are using social listening as part of their ongoing social media management efforts.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Hotwire PR indicates it won’t be enough for marketers to simply agree that video content “should be done.”

Video 40

Video YouTube Web Case Study 40

David PR Group

MARCH 3, 2017

We know that cyber criminals target organizations with hacking efforts and denial of service attacks, and in some cases companies get infiltrated as the bad guys find ways around firewalls and cyber-defenses. Some evidence also suggest that the bad guys are looking for new ways to target mobile users. They call this “spear phishing.”.

Reputation 40

Reputation Mobile Training Conference 40

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. To get started, simply search for the video you want to use or paste a video URL directly into the search bar. Author Anna Jasinski is manager of audience relations at PR Newswire.

Tools 40

Tools Video Instagram Viral 40

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

MARCH 2, 2017

The most effective way to convert website visitors into leads, loyal customers and sales revenue? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. How can you make your content more useful or appealing to a multimedia journalist? Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. How can you make your content more useful or appealing to a multimedia journalist? Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164

Beyond PR

JULY 28, 2016

PR Newswire’s audience relations team has experienced all of this and more during this month’s political conventions: the Republican National Convention in Cleveland and the Democratic National Convention in Philadelphia. Here are 7 lessons we picked up along the way for managing media relations in the middle of a major conference.

Media Relations 40

Media Relations How To Media Conference 40

PR in High Definition

NOVEMBER 28, 2016

In other words, we’re looking at your typical PR or marketing campaign on overdrive! Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. Recent research found that 6 out of 10 Americans use social media as their primary source of news.

Social Media 48

Social Media Media Twitter Survey 48