Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PRSay

OCTOBER 17, 2018

You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. I was doing a phone-pitching training with a consumer PR firm and we found that this approach also tightened up their phone pitches and built a stronger connection with journalists right away.

Pitching 178

Pitching Training Media Relations Consumer 178

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Training Radio Media Training 52

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home. Identifying and conducting outreach around uplifting and encouraging stories.

Communications 88

Communications Case Study Conference Resources 88

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging. I hosted a training session with the guy who pulled that one off.

Training 77

Training Travel Media Relations Creativity 77

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Critical Mention

MARCH 20, 2019

Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring. Until next time! Critical Mention. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

PRSay

MAY 25, 2018

You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views. One time I was working with a media relations pro from a nonprofit at my media relations workshop.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. They talk to others on Twitter and in blogs.

Digital PR 45

Digital PR Trends Training Media Training 45

Mora Communications

DECEMBER 7, 2017

You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Your PR efforts have worked and you’ve landed your first TV interview. Trouble is, this is a first. Now as the interview time grows closer, your panic level begins to rise.

Interviews 40

Interviews How To Media Training Training 40

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations.

SEO 76

SEO Engineering Google Content Marketing 76

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. During the fledgling start-up years, that’s more essential than ever.

Marketing 100

Marketing SEO Writing Engineering 100

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). He also blogs about higher education communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? Other times, it meant being a guest on my blog or the podcast. We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Then, he hired me.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

JULY 19, 2018

Copy writing, blogging and content generation. Crisis public relation strategies. Social media promotion and responses to negative comments online. Influencer relations. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Community management. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Bad Pitch Blog

FEBRUARY 4, 2007

But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. At any rate, how could they mistake a PR blog for a Cat blog? ”In Dear Blog Author?” Hello Kitties!

Pitching 40

Pitching Media Training Blogging Training 40

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

PR News

FEBRUARY 9, 2016

appeared first on PR News Blog. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued. The post Who Gets Your Vote for 2016’s Spokesperson of the Year?

Blogging 54

Blogging Crisis Management Media Training Training 54

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. If you’re not a trained copywriter, don’t rewrite the release. What other suggestions would you add to ensure your next press release helps you generate earned media coverage?

How To 100

How To Marketing Writing Training 100

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. ’ This train of thought is a highly creative process. Martin Waxman conducts social media training sessions and workshops, is a social media, digital and communications strategist and co-founder of three PR agencies.

Creativity 100

Creativity Pitching Writing Conference 100

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them. PR FOR ANYONE. Anyone can get publicity!

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Pitching Television Media Real Estate 130

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

Case Study 52

Case Study Construction Interviews Training 52

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 169

Marketing Employee Content Marketing Training 169