Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. But when it comes our own blog, it’s been a different story.

Blogging 126

Blogging Creativity Writing Media Training 126

Deirdre Breakenridge

MARCH 5, 2019

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

HMA Public Relations

OCTOBER 13, 2020

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more! The post What is Bridging in an Interview? appeared first on HMA Public Relations.

Interviews 73

Interviews Media Training Training Blogging 73

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. For more on crisis simulations and trainings, click here.

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Another example: My PR Rock Star series.

Blogging 60

Blogging Airlines Hotels Social Media 60

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

Doctor Spin

MARCH 23, 2023

However, finding and training influential leaders can be a significant challenge for many organisations. Furthermore, the study found that an additional 20% of employees could become good leaders with the proper guidance and training. Training Can’t Fix the Leadership Gap How do we solve the problem of the leadership gap?

Leadership 52

Leadership Training Employee Media Training 52

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Melissa Agnes

OCTOBER 26, 2014

The secrets to crisis media training. Check out our Crisis Intelligence Blog. Check out Jonathan’s two blogs here and here. The court of law vs. the court of public opinion – and how they need to work together today. The internet’s impact on risk and crisis management. It’s a fun listen.

Crisis Management 237

Crisis Management Crisis Media Training LinkedIn 237

Onclusive

FEBRUARY 11, 2021

No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. This was an important question and one that should be explored beyond one student or one blog post.

Community 148

Community Big Data Media Resources 148

Onclusive

DECEMBER 16, 2020

Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros. Emphasis on message resonance Marketing and communications teams will focus more on messaging resonance with the public and press for both their brand and competitors.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR News

APRIL 25, 2017

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?

Crisis 71

Crisis Media Training Training Education 71

PR in High Definition

APRIL 27, 2023

It could be through building up the website, through new content like blogs or a bit of a makeover. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

NOVEMBER 30, 2014

Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Omnicom and Publicis Finally Agree on a Message: We’re Done! I thought this post would generate more traction.

Storytelling 157

Storytelling Journalism Media Training Video 157

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

PRSay

OCTOBER 17, 2018

You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. I was doing a phone-pitching training with a consumer PR firm and we found that this approach also tightened up their phone pitches and built a stronger connection with journalists right away.

Pitching 178

Pitching Training Media Relations Consumer 178

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home. Identifying and conducting outreach around uplifting and encouraging stories.

Communications 88

Communications Case Study Conference Resources 88

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Ian pointed to the success of Parachute Media.

Social Media 120

Social Media Media Pitching Media Training 120

Melissa Agnes

OCTOBER 26, 2014

The secrets to crisis media training. Check out Jonathan’s two blogs here and here. The court of law vs. the court of public opinion – and how they need to work together today. The internet’s impact on risk and crisis management. It’s a fun listen. Running time: 1:20:16. Get connected!

Crisis Management 100

Crisis Management Crisis Media Training LinkedIn 100

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

Critical Mention

MARCH 20, 2019

Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring. Until next time! Critical Mention. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

Solo PR Pro

NOVEMBER 23, 2015

How to Offer Media Training to Your Clients – This post provides a media training primer outlining what constitutes good basic media training materials and advice for considering when to hire a professional media trainer. goals, objectives, strategies/tactics, etc.)

Media Training 40

Media Training Training Survey Conference 40

HMA Public Relations

MARCH 7, 2024

Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.

Interviews 88

Interviews Blogging Media Media Training 88

PR in High Definition

OCTOBER 27, 2022

This is where a carefully crafted script and lots of practice comes in, as well as ensuring that whoever is delivering the piece, especially if tools like autocue are being used, is adequately media trained and charismatic enough to deliver the message effectively.

Film 62

Film Interviews Video Media Training 62