Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ReimaginePR

JUNE 27, 2016

On top of having a website, you need to build an interactive blog that engages and inspires your audience. Don’t forget to create stories for all of your upcoming product launches too! Direct mailers are another form of old school marketing that has since evolved into paid ads. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. This blog outlines all the essential writing tactics you need to know. These two factors play a huge role in how marketing departments create and write content today.

Writing 60

Writing SEO Google Local 60

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Product Launches. Until recently, I didn’t. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. This free checklist will walk you step by step through your product launch strategy. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company. What is a Press Release? Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? On the other hand, Facebook and LinkedIn are suited for big announcements, event summaries, blogs, and links to longer-form content in general. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Content marketing is PR. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40