Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

PR in High Definition

NOVEMBER 29, 2021

The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

JULY 4, 2015

And there’s more: David Peck has not only made a name for himself in the field of social justice (when it comes to issues of social justice, he is one of the most passionate people I have ever met on the subject) he’s also a film maker and TV producer. David is also my friend and colleague. He was named a Global Hero by Verge Magazine.

Film 120

Film Brand Branding Enterprise 120

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Storytelling Writing 80

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Traffic to your content ships (owned online sites like your website, landing page or blog). 13 visual storytelling tips and the. million views on YouTube.

Social Media 82

Social Media Media YouTube Film 82

The Hoffman Agency

DECEMBER 5, 2022

This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. When I was younger, I wanted to be so many different things and really struggled on what I wanted to pursue in university — my choices varied from graphic design and fashion management to acting and film school!

B2B 36

B2B Tourism Creativity Technology 36

Presspage

JUNE 19, 2018

What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Nissan offers interesting oddities such as 1935 footage of its manufacturing process and a short film titled “ Beauty that is the envy of Hollywood.” Such sites can be hits with fans, as well.

Automotive 117

Automotive Mobile Interviews Video 117

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. I was a reader at an entertainment company.

Real Estate 120

Real Estate Film Television Writing 120

PR in High Definition

OCTOBER 28, 2021

From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse. And as comms professionals, it could really be a gamechanger, whether we like it or not.

Communications 62

Communications Wikipedia Meeting Technology 62

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Bianchi Biz Blog

MARCH 11, 2024

I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I’m a fitness instructor, recently engaged, captain of a bowling team, run a food blog and absolutely love the theater. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 92

Automotive Meeting Report Journalism 92

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011. Public relations is not the only profession that lays claim to “telling stories.” Do you see the problem?

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Often a prominent conference will film or livestream the presentation and post them on its website for downloading, like these videos from the 2018 Voice Summi t. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Remember effective PR is effective storytelling. You are not selling! Look at your pitch from the media’s perspective and not yours.

Film 45

Film Pitching Radio Newspapers 45

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. He’s a former film and TV writer and author of two books of fiction. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

NOVEMBER 30, 2018

Your editorial calendar on YouTube should look a lot like the calendar you use for your blog. The same way you’d never publish a blog post without filling out meta-data for SEO, you shouldn’t publish YouTube videos without a full explanation of the series in the description box. Get your audience to watch regularly.

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YouTube Video Marketing Guidelines 111

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. 2: Influence: The Psychology of Persuasion by Robert B.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”. In a word, content.

Agency 40

Agency Real Estate Film Video 40

ImPRessions - Crenshaw Communications

MARCH 29, 2016

The best PR storytellers know that “newsjacking” is still one of the best ways to come up with relevant story angles. Does that reporter who covers women and tech also blog about her family? Rip it from the headlines. Know reporter hot-buttons. How about the workplace diversity journo who tweets incessantly about food?

Film 120

Film Print Storytelling Report 120

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52