Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

AUGUST 25, 2023

The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

Contently - Strategy

APRIL 28, 2022

By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 96

Video Communications Strategy Product Launch 96

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 76

Creativity Product Launch Examples Energy 76

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Writing your own press release can end up to be time-consuming.

SEO 68

SEO Writing Engineering Product Launch 68

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120