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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations.

Ethics 73
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9 Strategies for Attracting Influencers to Your Content

Cision

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. Does your blog have a decent following? They know this.

Strategy 243
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. However, online abuse comes with a specific set of problems and ethical concerns.

Ethics 52
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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Ditch the lazy fake news tag. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Here’s what you’ll learn. If you enjoyed this podcast please subscribe via iTunes.

Ethics 108
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3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. The very mention drives discussion about ethics, morals, constraints and limitations. Blog posts stemming from the JOTW Communications Survey. Drive discussion in the comms industry.

Survey 85
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.