Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry.

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Pitching Media Relations Media Big Data 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

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Video Marketing SEO Social Media 110

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

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Technology Publicity Software Print 123

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

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Media Relations Media Pitching Writing 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

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Software Pitching Measurement Enterprise 89

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

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Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

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Meeting Media Training Automotive 98

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Create content.

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Leadership Print Training Radio 83

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

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Automotive Journalism Interviews Engineering 86

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

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Media Training Training Film Media 87

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Want more blogs like this?

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Pitching Consumer How To Media Relations 98

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". How has social media impacted Minnesota Business magazine? "If Paul Pioneer Press , the weekly.

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Interviews Radio Journalism Newspapers 48

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Print Syndicate.

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Print Media Travel Wireless 60

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. ” I break around 11 a.m. Quick shower and then it's time for lunch.

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Meeting Writing Pitching Case Study 98

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words. And don’t miss a post: subscribe to this blog by email here.

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Financial Pitching Banking Trends 60

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Prepare for your media interviews.

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How To Newspapers Print Interviews 40

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects.

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Meeting Automotive Media Journalism 97

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Fresh Ideas: Blogging, Copyright, and How to Attribute Images.

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Measurement Course Advertising Advertising 60

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. If you have a CEO who can slam dunk every interview, good for you.

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Strategy Media Storytelling Pinterest 78

Doctor Spin

JUNE 29, 2022

An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas.

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Public Affairs Crisis Banking Crisis Communications 52

Mora Communications

NOVEMBER 21, 2017

By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story. But PR is more than media placement. A PR team or consultant will work with you on the development of the brand, concept, style and narrative before moving forward on the media outreach.

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Brand Branding Wikipedia Print 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

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Meeting Transportation Media Journalism 91

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

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Social Media Twitter Radio Sports 150

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. She always improves my work. That’s thanks to you.

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Government Education Print Ethics 103

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

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Meeting Media Journalism Education 93

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

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Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

APRIL 17, 2023

And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Provide enough details to give a good idea of what you’re pitching and how it’s relevant. Any pet peeves with PR people?

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Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For your story to resonate, there’s really no other channel like organic news outlets to generate message pull-through.

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Automotive Media Report Print 78

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What story or stories are you most proud of?

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Meeting Media Engineering Journalism 74

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Transportation Media 60

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared).

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Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? This editorial plea is near to my heart as it comes from a retail trade publication. Please help.

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Pitching Construction Exercises Retail 40

Bad Pitch Blog

APRIL 2, 2008

Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. The other thing a good PR person can do is coach you before you have that interview so that you don''t say anything disastrous. Credibility is earned, bucko. *

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Report Pitching Interviews Journalism 40

Bad Pitch Blog

FEBRUARY 28, 2006

As a result, he/she might also become the second person outed on the Bad Pitch blog. Well, WHY would you send this to someone blogging about public relations? The only MR Colin McKay is familiar with is media relations. This pitch abuses a very valuable and effective form of media relations: source filing.

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Pitching Automotive Engineering System 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? But sometimes PR people can over share on behalf of their clients. This is one of those times.

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Pitching Retail Print Report 40

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

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Media B2B Groups Conference 102