Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. Case Studies'

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year.

Crisis 180

Crisis Airlines Brand Branding 180

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Here’s why: The backstory: a DE&I crisis. Lessons from her diversity statement & crisis response. The most common misstep in any crisis is a delay in offering a solution.

Crisis 78

Crisis Brand Branding Case Study 78

The Stalwart Blog

JANUARY 5, 2020

I actually found myself as my own Crisis PR client to start 2020. I offer it here as a good case study for others. The post How I became my own Crisis PR client appeared first on Public Relations Security. On Day One of the New Year, I picked up a new client. Yeah – not kidding.

Crisis 97

Crisis Case Study Facebook Internal 97

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. This blog post answers the questions I get asked most frequently, along with some added comments and insights. So, you wanna be a crisis management professional?

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Plan on expert talks, case study presentations, and practical workshops. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . Less is more. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. ” It’s not about fighting the crisis on social.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

MaccaPR

AUGUST 10, 2020

What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? It’s chaos out there.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Crisis Communications. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

AUGUST 15, 2014

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. From The Crisis Intelligence Blog. The Role of The Social CEO in Your Crisis Communications. A Look At Academic Research on Crisis Communication From #AEJMC14.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

Waxing UnLyrical

NOVEMBER 15, 2011

By the same token, Cain’s recent handling of his campaign’s first unofficial crisis has been , in the eyes of most PR professionals, appalling. Raising Cain: Why Herman Cain Is a PR Case Study.

Case Study 87

Case Study Study Comparison Reputation 87

Melissa Agnes

MAY 23, 2015

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences. Subscribe to The Crisis Intelligence Podcast! Connect with us! Subscribe via email.

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. In the wake of the Post Office crisis, it is an almost activist text. The book advocates for organisations to listen to their employees through active engagement.

Leadership 52

Leadership Employee Case Study System 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. As a case study, Sharam highlighted how AirPR’s solution uses AI today to help users identify trends, influencer, audience and topics that matter and provide AI-driven insights that create measurement, reporting and attribution that truly measures business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Barokas

JANUARY 27, 2020

The evidence continued to mount, and the Houston Astros PR department had a full-blown crisis on its hand. Learning nothing from the hundreds of other brands who continue to bungle crisis situations, the Astros went on the defensive and refused to address the allegations. In hindsight, the bravado might be most appalling. Be Proactive.

Case Study 78

Case Study Crisis Sports Video 78

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. A Case Study. The value of communication during a crisis: Insights from strategic communication research. Please support my PR blog by sharing it with other communication professionals. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

MARCH 30, 2017

Then, after 24-48 hours, the crisis becomes so large, the media start to pick up on it. I know a lot of you who read this blog know that. In this case, the Cracker Barrel case study highlighted three primary areas where I think many brands STILL need big-time help: The ability to move fast between departments.

Social Media 60

Social Media Crisis Media Case Study 60

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Communications Conversations

MARCH 25, 2020

Until, that is, Blue Cross Blue Shield of Minnesota, came up with the best piece of content marketing I’ve seen yet during the COVID-19 crisis. BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Solo PR Pro

DECEMBER 10, 2019

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. This post first appeared on The Association for Women In Communications blog. Personal experience with two nonprofits that faced a pivotal organization crisis taught me a few things about listening. Two organizations, two crises.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media Wikipedia Product Launch Journalism 52