Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. The adage of “if you build it, they will come” does not apply in the new mobility space. 2) We don’t need PR, because our customers and prospects get all their information from our website or portal.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

APRIL 10, 2018

We couldn’t get in to post and distribute an announcement. The story earned coverage and it deserved it because it was a good story. The story earned coverage and it deserved it because it was a good story. Yet, that coverage was earned without paid press release distribution provided by a vendor.

Engineering 71

Engineering Content Marketing Analysis B2B 71

The Resolution Blog

JUNE 21, 2015

CIPR president Sarah Pinch and MD of Pinch Point Communications, stepped up to host a panel discussion on PESO (Paid, Earned, Shared, Owned) but before kicking off, Sarah decided to give up her panel chair to a willing female in the crowd. When creating content as part of a PR campaign it can be tempting to suggest micro-site.

Google 120

Google SEO Case Study Exercises 120

Bianchi Biz Blog

OCTOBER 4, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? What elements or characteristics do you look for in a story? How long have you been in journalism and how did you get started?

Automotive 75

Automotive Meeting Engineering Media 75

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Monitor word-of-mouth and press coverage. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. It’s going to change the world.

Wikipedia 103

Wikipedia Writing Video Report 103

Polaris

AUGUST 19, 2014

To begin, let’s use media relations and blogger outreach to put some context around the subject. Media and blogger outreach is typically a top-of-the-funnel activity that builds brand awareness, an important measurement metric for all products and services. The public relations measurement challenge.

Measurement 100

Measurement Advertising Advertising eBook 100

prTini

SEPTEMBER 29, 2015

Social and digital media have completely altered conventional methods of distributing news and connecting with customers. Yet, media relations is still one of the most effective tactics a PR pro can leverage to ensure the right message is communicated to the right audience at the right time. No argument there. Immediately.

Resources 28

Resources Pitching Media Relations Twitter 28

Beyond PR

APRIL 20, 2016

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. And you can’t get buy-in unless you can quantify your previous programs’ success. Scope of Media Pickup.

Report 40

Report Media Television Radio 40

Sword and the Script

FEBRUARY 29, 2020

We needed to get the client some coverage. I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. Most content management systems (CMS) will give you a simple way to adjust these headline tags.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

AUGUST 23, 2016

What do you think about when you think of holiday planning? It depends on whether you’re answering as a consumer, a marketer or a media outlet. The good news is that a well-executed satellite media tour (SMT) can deliver a happy holiday season for everyone. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148