Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI. AI has long been a promising development, but not very tangible for the larger public.

Technology 78

Technology Creativity Storytelling Communications 78

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications.

Big Data 225

Big Data Data Meeting Measurement 225

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications.

Big Data 150

Big Data Data Meeting Measurement 150

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. As such many of the PR tech vendors have brought features to the market for this purpose. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

SEPTEMBER 17, 2019

A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. and I thought it could be a useful tool for content marketing. and I thought it could be a useful tool for content marketing. 1) Curating content in xiQ.

Marketing 74

Marketing System Analytics Content Marketing 74

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 71

Tools Marketing Enterprise Software 71

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 113

Software Tools Publicity System 113

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. Challenge: Understand & Apply AI.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do I get started with AI?” This is one of the top questions we get from marketers. There is a lot of content out there on AI.

How To 41

How To Marketing Software Tools 41

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events.

Education 52

Education Marketing Conference Agriculture 52

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Influencer marketing. According to HubSpot , video content is 50 times more likely to drive organic search results than plain text.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

Critical Mention

JUNE 24, 2018

Being in the business for nearly 30 years, she has gained expertise on what it takes to get to the top of the PR game. Q: What’s your definition of an “influencer?”. It’s less about the vanity numbers more about trust, credibility and what people will do based on what an influencer says and does.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Investigators (33%): Organizations that understand AI but are not deploying it beyond the pilot stage. How Do Pioneers Approach AI?

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

AUGUST 6, 2019

The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. Best of all, it’s free with registration. And now, onward with this’s month’s PR Tech Sum ….

Marketing 63

Marketing Pitching Corporate Tools 63

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Read below for the entire interview with Cortney Williams: 1.) I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52