Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. In the coming year, PR campaigns will use influencer marketing as an integral part of brand extension.

B2C 73

B2C B2B Agency Trends 73

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The most effective consumer PR programs differentiate the brands they support.

B2C 120

B2C B2B Software Consumer 120

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike. appeared first on Agility PR Solutions.

Consumer 78

Consumer B2C Customer Service Brand 78

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail B2C Brand Branding 78

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Here are some of the key ways you can help build a strong brand through public relations. Here are some of the key ways you can help build a strong brand through public relations.

Publicity 62

Publicity Brand Branding How To 62

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 111

B2B Brand Branding B2C 111

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits. Positive brand visibility helps build familiarity and trust, and it can be accomplished in many ways.

Brand 195

Brand Branding Marketing Advertising 195

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 98

Trends Consumer B2C Strategy 98

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. The post It’s 2020—is your brand texting with customers yet?

B2C 78

B2C Brand Branding Consumer 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. The agency delivers creative and strategic solutions for leading brands like Nestlé, John Deere, ExxonMobil, Baha Mar, and more.

Agency 156

Agency Communications B2C Creativity 156

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. In the B2C finserv report, the top 20 links brought in 2,614 shares.

Brand 77

Brand Branding Banking B2C 77

Agility PR Solutions

FEBRUARY 4, 2019

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 79

B2C Consumer Report Marketing 79

PR News

MAY 5, 2017

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued.

B2C 105

B2C Brand Branding Marketing 105

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Agility PR Solutions

MARCH 25, 2019

The post B2B brands aren’t prepared for today’s high-stakes issues—how to get ready appeared first on Agility PR Solutions.

B2B 91

B2B B2C Brand Branding 91

PR in High Definition

JULY 28, 2022

As a successful B2C campaign, the Free Hugs Campaign has been going strong for nearly two decades. But, of course, not all brands fit into this style of campaign ‘shareability’. The post Mastering the art of simplicity to make your brand stand out appeared first on Firefly Communications. So, what are you waiting for?

Brand 62

Brand Branding B2C Viral 62

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Conversely, a freelance graphic designer may focus on B2C at first, and perhaps utilizing some B2B efforts later. The post Marketing a Brand to Both Businesses and Consumers appeared first on 5W PR.

Consumer 60

Consumer B2C Brand Branding 60

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. .

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Brand Marketing vs. Performance Marketing. I am the weird performance marketer who believes that brand is your best tool.”.

Storytelling 284

Storytelling B2C Retail Measurement 284