Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? Somebody said something sometime.

Blogging 97

Blogging Company Journalism Study 97

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. The results were clear and measurable.

B2B 106

B2B Leadership Marketing Blogging 106

5W PR

JANUARY 6, 2023

We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. For context, Clutch is an established B2B reviews platform that helps firms connect with solution providers to improve effectiveness and increase productivity. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 117

Survey B2B Marketing Interviews 117

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

5W PR

APRIL 5, 2021

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms. What’s trending?

B2B 88

B2B Social Media Media LinkedIn 88

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program. Punctuation was his way of teaching us to make a point. Talk to Us !

Writing 61

Writing Blogging Content Marketing Web 61

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016.

Blogging 112

Blogging Content Marketing B2B Social Media 112

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 81

Blogging Publicity Marketing Survey 81

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 81

Study B2B Marketing Survey 81

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. What’s the different between brand and personal B2B social media activity? How can you measure the success of social media? Not convinced…?

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

JULY 10, 2023

Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Let me introduce the idea and then explain why I think it’s relevant to B2B marketing.

Case Study 101

Case Study B2B Study Marketing 101

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Measurement templates. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 179

Reddit Software B2B Technology 179

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) PR measurement evangelist Mark Weiner passed in December.

Brand 158

Brand Branding Reddit Pitching 158

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle. Need an extra pair of B2B marketing and PR hands?

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications.

Analytics 60

Analytics B2B Google Data-Driven PR 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 51% say finding leads that convert.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MARCH 23, 2021

Marketing has beat up over measurement so hard and for so long, it all but jettisoned branding and brand building. The budget was more likely to go to those marketing activities that were easier to measure, rather than what was best for the company. Brand building has been on the out-and-out for years. But everything has changed.

Brand 126

Brand Branding Marketing B2B 126

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog?

Interviews 28

Interviews B2B Blogging Real Estate 28

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 146

Study Media Relations Media Measurement 146

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. 57% are neutral about trust in NGOs.

Government 145

Government Survey Ethics Media 145

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106